Social Media Shopping app
Designed a Social Platform That Makes Shopping Feel Like a Hangout
I led the design of a new shopping app that integrates video content with a seamless shopping experience. The app allows users to shop products tagged within videos and supports live influencer sessions for product promotions.
Timeline
From explorations to final designs in 8 weeks while working with multiple projects at the same time
Background
The app aims to create a fresh approach to social shopping, blending entertainment and e-commerce in one platform. Unlike existing apps, it focuses on delivering product info in context while users watch videos, enhancing engagement and discovery.
Problem
The client wanted a dedicated TikTok Shop-style app, but we didn’t want to simply replicate that experience. The challenge was to innovate the shopping interaction without losing the engaging feel of video content.
Design an intuitive shopping experience that allows users to discover and purchase products directly within video content, including live streams, while maintaining a natural, enjoyable user flow.
We introduced interactive product tags during video playback, letting users view product details without interrupting their experience. Influencers can host live sessions and select products to promote seamlessly. The app also includes a comprehensive dashboard for managing content and sales.
Though still in early release, the app has gained strong user engagement and positive feedback. Its unique blend of video and shopping is attracting a growing audience and proving effective for both users and influencers.